Tag Archive: design

EBBA delivered a monumental exhibition for the Victoria & Albert Museum; the first of its kind. The major show was a celebration of the incredible photographs of Elton John and David Furnish who have allowed access to the renowned collection. It was the first time a show entirely dedicated to photography was shown at the V&A.

EBBA worked closely with the curators and the V&A team to create a unique sequence of spaces that could capture the essence of the different themes throughout the show while ensuring the photography was centre stage. In order to help set a pace for the exhibition there are a series of threshold moments that give space between rooms, and at times glimpses across to other galleries are framed to help understand the breadth of the show and the connections between themes.

A key component of the entire project has been the celebration of re-use from the previous major showcase of Chanel. Over 75% of the previous show and its walls where reimagined and recycled, helping to drastically reduce waste and make a show that was more economical and put sustainability at the forefront. This is almost indecipherable from the layout of this new show, however many of the original walls were reinstated in the same location yet through careful design moves, where able to create an entirely new experience. The approach to reuse has set a benchmark for exhibition designs at the V&A and established a case study in the approach to lifecyle in exhibition design.

More on this Research into reuse can be read here.

From the initial welcome space, the subtle curvature of walls can be appreciated, something which acts as a device to remove any abrupt obstables and allow the flow throughout the exhibition. As a the first introduction to the themes of the show, Fashion sets a mature yet playful starting point, where the bespoke lighting helps to mimic the flash lighting in photography that was synonymous with the era in which a lot of the photographs are set.

One of the most important spaces in the show, and where the work of Nan Golding sits is Fragile Beauty. Also the title of the show, this work is housed in a playful yet sculptural object that gives glimpses to there being something important within. As the show progresses into Constructed Images, the works become larger and more abstract. In order to address the scale and to help make sense of the sequence, EBBA developed a large structure that has the appearance of being suspended. The solution to create something that could create the feeling of rooms yet not completely coming to the ground was in order to make sense of the vast collection in this space. In addition to the hanging box, the perimeter walls peel away to distort the views and help to engage with each of the works more closely.